Notice: Undefined index: admin_menu in /home/rosiesda/public_html/wp-includes/plugin.php on line 586

Notice: Undefined index: activate_contact-form-7/wp-contact-form-7.php in /home/rosiesda/public_html/wp-includes/plugin.php on line 586

Notice: Undefined index: cat in /home/rosiesda/public_html/wp-includes/query.php on line 525

Notice: Undefined index: path in /home/rosiesda/public_html/wp-includes/canonical.php on line 179

Notice: Undefined index: port in /home/rosiesda/public_html/wp-includes/canonical.php on line 186

Notice: Undefined index: query in /home/rosiesda/public_html/wp-includes/canonical.php on line 186

Notice: Undefined index: port in /home/rosiesda/public_html/wp-includes/canonical.php on line 186

Notice: Undefined index: query in /home/rosiesda/public_html/wp-includes/canonical.php on line 186
The Legacy of Rosie the Riveter. “We Can Do It! Pass It On!” — Rosie’s Daughters

Happy Rosie the Riveter Day, 2019 (and Beyond)

by Matilda Butler on March 21, 2019

Once Again Congress Has Declared March 21 as ROSIE THE RIVETER DAY!

The women who worked during World War II became known as Rosie the Riveters. Of course, they worked in many industries and held many jobs. But the name stuck and today is a convenient way to focus our attention and to pay our debt (or at least our thanks) to all those wonderful women who took on the jobs vacated by men who went to war.

And An Official Day of Recognition?

A Rosie who now lives in Marin County, California has spent years writing to Congress to get an official Rosie the Riveter Day. Finally, after years of spearheading the effort, Phyllis McKee Gould, now 97, saw the first Rosie the Riveter Day in 2017. She was even invited to Washington, DC for the day and continues to proudly display her photo with President Obama and Vice President Biden commemorating March 21, 2017.

She continues to write letters urging a permanent Rosie the Riveter day. Officials tell her it can’t be done. They tell her it is too hard. They tell her she shouldn’t try. But as you can well image, words of discouragement don’t stop a Rosie. Gould is pleased that the Senate passed the first resolution in 2017, followed again in 2018 and 2019 to declare March 21 as Rosie the Riveter Day.

But she still wants it to be permanent. She puts it this way:

“I want to be able to say on my marker ‘Mission accomplished.’”

What can you do?
Write to your Senator and state why you think there should be a permanent Rosie the Riveter Day. After all, their contributions were permanent and so should be their recognition.

What the resolution said
Interested in the words of the original Senate resolution?

March 21, 2017 has been designated National Rosie the Riveter Day in a ?collective national effort to raise awareness of the 16,000,000 women who worked during World War II.?

Let’s continue to raise awareness of the 16 million women who worked to help win WW2.


We have two great products in our Etsy RosiesLegacyGear and RosieGram stores that are super fun to wear and will let you show your Can Do attitude.

Rosie the Riveter Day

First, we offer a pair of red and white polkadot socks, custom made in our design. We even show a Rosie the Riveter on the back with the message, We Can Do It…Pass It On. We call these our Rock Your Dots Socks.

Rosie the Riveter Day

Second, we have just added a special three-pack gift set featuring three different Rosie the Riveter sock designs. One is called Rosies and has the silhouette of Rosie in yellow all over a blue background, topped with a red cuff with the word Rosies. (And we hid, in plain sight, a single yellow heart.)

The second pair of socks is called Hearts and showcases yellow hearts (and one yellow Rosie silhouette, of course) plus a red cuff.

The third pair of socks is our red and white polkadot ones. All three can also be mix-matched so that you have six pairs of socks. We designed them this way by using the same red, blue, and yellow — all taken from the famous Rosie the Riveter poster!


Rosie the Riveter and Halloween

by Matilda Butler on September 7, 2018

Post #92. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

Halloween is Coming

Halloween is in the air — or at least in all the stores. Have you noticed? I drove on 9th Avenue the other day and saw a giant black spider sitting nonchalantly atop our Goodwill Store. I walked into Michael’s to get some craft supplies and found shelves filled with metal and ceramic pumpkins and small bales of straw. And a quick trip to Costco showed me that costumes were already on hangars.

Yes, Halloween is definitely just around the spooky corner.

What will you be this Halloween? We have a suggestion for you. Consider being a Rosie the Riveter. Being Rosie is an appropriate costume for all ages. Your little daughter or granddaughter can show she’s growing into a strong, courageous, empowered woman. You can be a Rosie and remind your friends and co-workers that you are an empowered woman and you can “Rock Your Dots.”

And while we don’t have more of our Closeout Specials (see previous blog), we have an all-new Rosie Halloween Special. We even have an EARLY BIRD price on it.

This year we wanted to offer an inexpensive costume. AND it is now ready for you.


• Authentic style Rosie red and white polkadot bandana
• Rosie the Riveter’s collar button

If you want to learn more, just click here.

To make this costume super affordable, we have introduced a 22″ by 22″ polkadot bandana. It is soft and still easy to tie in 1940s retro style. In addition, this size works for both adults and children. [If you want to upgrade, our authentic sized 27" by 27" bandana that was mandated by the Department of the Army during World War II is also available.]

And to complete the Rosie costume accessory set, we’ve included an employment badge like the one that Rosie wore on her collar in the famous “We Can Do It!” poster. Actually, women working in factories in World War 2 all wore employment badges. We researched the one where the poster was created and have replicated it in all its details. These were photo IDs and we put Rosie’s picture in the middle. All the colors are identical to the actual ones. This button is a steel pin-back, again letting us offer you a great costume at a great price. [If you want to upgrade, we also have a collectible Rosie Employment Badge that is made of 3-dimensional metal and is hand enameled.]

We hope you’ll check out this costume accessory set. Then just add your jeans and a work shirt…you’re ready to go as Rosie the Riveter.

And by the way, the bandana is great to use all year long in your pocket, in a purse, around your neck while working in the garden, etc. And the employment badge is super cute on a backpack or purse. Most costumes have no second acts. This one can become part of your regular accessories.


Rosie the Riveter Bandana and Collar Button CLOSEOUT

by Matilda Butler on July 1, 2018

Post #91. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

Rosie the Riveter Bandana and Collar Button CLOSEOUT

Before we share news about changes that are happening here at Rosie’s Daughters, we want to let you know about a special CLOSEOUT sale on a Rosie the Riveter Bandana and Collar Button Combo.

Rosie the Riveter and all women in the 1940s were careful with their money. It was wartime and if they had extra dollars, they were urged to buy war bonds to support the troops. But what if Rosie needed a new bandana?

To the rescue…our Rosie the Riveter Bandana and Collar Button CLOSEOUT sale that lets you be careful with your money today just as Rosie was during WW2.

What’s this all about?

First, begin with Rosie’s Bandana: We are offering the last of our silk screened bandanas. They are great. Thousands of women have purchased and worn these original Rosie Legacy Gear bandanas. Like all our products, the concept and design was carefully researched right down to the random pattern of polkadots and the size of the bandana — the same official 27″ by 27″ mandated by the Department of the Army.

Second, add Rosie’s Collar Button: We researched the design for these collar buttons down to the tiniest detail. In the “We Can Do It!” poster from World War II, Rosie wore her employment badge on her collar. That’s the concept behind our Rosie button. To keep it affordable, we printed our design on a 1.25 inch button (the size of the original employment badges).

Together at our first-ever CLOSEOUT price, they are perfectly paired.

Get these Rosie the Riveter bandanas and Collar Buttons while they last…

• Outfit everyone participating in a team event, marching band, parade, school play, community function…or just about any gathering or get together where you want to show the strength, courage, and empowerment of women. They are super affordable so get as many as you need for your group.

• Or, just get one of these well-priced Rosie Bandana and Rosie Button Combos.

Either way, you’re a winner.

WHY A CLOSEOUT? If these are so great, you may wonder, why we are having a closeout sale? Good question.

These bandanas were made for us and to our specification when we thought our only option was silk screening. No existing fabric had the right random-pattern design and the typical bandana was smaller than the official size. But all of that has changed. We now have fabric dyed just for us in this same pattern so we no longer rely on silk screening. Our loss is your gain.

Here’s the math:

Rosie Bandana Originally Sold For: $20.

Rosie the Riveter Button Originally Sold For: $15.

Total: $35

We Originally Sold a COMBO OFFER For: $29.00.

You get this combo today at:

CLOSEOUT price of $8.70 (a sweet deal — that’s 70% off)


– Silk screened red and white polkadot bandana

– Modeled after the bandana in the “We Can Do It!” WWII poster. Our design.

– World War 2 regulation size of 27″ by 27″

– 100% cotton fabric made in the US; silk screened in the US


– 1.25″ Rosie the Riveter Employment Badge Button

– Modeled after the button Rosie wore each day to work

– Steel pin-back button

– Anti-glare yet high gloss, weather-resistant finish

GET YOURS TODAY…WHILE THEY LAST. Once they are gone, the silk screened Rosie the Riveter bandannas will not be replaced.

Thousands of women have worn our Rosie the Riveter Legacy Bandanas and Collar Pins. We hope you’ll join these other women in declaring your strength, courage, and empowerment. And be sure to send us your photo!

On to Other News

Kendra and I are in the midst of redoing and moving this website. There may be times when the website is down (as it was two days ago) due to our construction efforts. Many of you view our website on your mobile devices and we want to better accommodate you. This website is ancient in terms of smart phones and tablets. We’ve already done enough work to see that this will not be a quick fix, but it will be an exciting change.

Please forgive the mess we may create along the way.

We’ll get out to everyone once the website change is complete. Meanwhile, I no longer have access to email through It will work in the future, but that will be at least a month. If you need to get to me, you can use my gmail account …  butler.matilda@

Thanking you in advance for your understanding.

And don’t forget, if you are interested in a Rosie Bandana and Collar Button Combo, be sure to visit THIS LINK.


FEARLESS - Rosie the Riveter

by Matilda Butler on March 28, 2018

Post #90. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

UPDATE: Thursday, April 19, 2018

Watch out NYSE — here comes the Fearless Girl. In our article below posted earlier this month, we discussed the value of the word “fearless” as we apply it not only to Rosie the Riveter but to all women. One of our wonderful readers had taken her Rosie the Riveter Legacy Bandana over to the Fearless Girl statue in New York City, tied it on her, and snapped a photo that she shared with us.

But what was to become of Fearless Girl? She didn’t have a permanent home.

As of this morning, we had the great news that Fearless Girl will soon have a permanent home outside the New York Stock Exchange.

Perseverance is the attribute that has been important. The artist of the Charging Bull said that Fearless Girl took away from his sculpture and wanted it removed as soon as it was installed. Note that Charging Bull is an 11-foot-tall, 7,100-pound statue while Fearless Girl is 50 inches. More details are in the original article below.

But we just want to add one more item of interest — since the Fearless Girl statue was installed a little more than a year ago over 150 companies have added at least one female director to their boards.

I don’t know about you, but this is progress worth working toward.

¶¶¶¶¶¶¶¶¶¶¶¶¶¶Our Original Article¶¶¶¶¶¶¶¶¶¶¶¶¶¶


Rosie the Riveter is:

But what about:

Women who worked during WWII, the “We Can Do It” generation, have become an important role model for follow-on generations. Rosies proved that women could tackle a wide variety of jobs in the workplace and do as well, and in many cases, even better than men.

The three adjectives we apply to Rosie the Riveter, Rosie’s Daughters, and all succeeding generations of women are “strong,” “courageous,” and “empowered.” For 2018 Women’s History Month, we’d like to add another adjective: “fearless.” Why?

FEARLESS may have always been a good way to describe women, but the past few months have focused our attention on just how fearless they (we) are. We’ve seen women stand up for their rights, seen them speak out against sexual harassment, and this past weekend we saw young women speak to a crowd of hundreds of thousands about the need to protect their lives — the lives of youth — from gun violence. All the speakers were amazing but one eleven year old, Naomi Wadler, addressed the large gathering with poise and grace that most of us cannot even imagine. This next generation of women are already fearless.

In the midst of new hashtags such as #metoo, #neveragain, #marchforourlives, #enoughisenough, we want to draw attention to a statue that was unveiled a year ago on International Women’s Day 2017. This sculpture is known as FEARLESS GIRL.

You’ve probably seen pictures of it, but we have a special photo taken by a member of this Rosie’s Daughters community — Elizabeth Spiegl. She took her Rosie’s Legacy Bandana that we created and tied it on Fearless Girl. Then she took the picture and send it to us. Thanks Elizabeth.

Elizabeth has also started a petition to urge more women to be leaders. If you are interested, you can sign the petition at this link:


Don’t know about Fearless Girl?

On International Women’s Day in 2017, the bronze Fearless Girl statue was installed across from the iconic Charging Bull near Wall Street. It was only to be there for a few days, according to the permit. However, it was instantly popular and so the permit was extended for one year — through International Women’s Day in 2018. That date has now passed. A petition (signed by 40,000 people) asked New York City to make the statue a permanent installation.

The artist, Kristen Visbal, is working with the mayor’s office to either get another location for the statue or for it to be left in place. As of this blog post, no decision has been made.


What Is the Real Rosie the Riveter Story?

by Matilda Butler on January 23, 2018

Post #89. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

According to news reports today, the real Rosie the Riveter has just died at the age of 96.

But wait a minute. Just a few years ago, newspapers reported that Geraldine Doyle, the real Rosie the Riveter, had died. We even wrote a blog post about her that we called: Geraldine Hoff Doyle: We Take Our Hats (Oops, Bandanas) Off to You

But Before We Go On…
Articles are announcing the death of Naomi Parker Fraley, the woman who is currently thought to be the inspiration for J. Howard Miller’s now-famous “We Can Do It” poster. But before we carry our own article, we want to propose that the real story is how Rosie the Riveter lives on in all the strong, empowered, courageous women in history, in the present, and in the future.

We cannot write this post without acknowledging the strength of the current #METOO movement and the broader recognition of the vital need for women’s voices in positions of power. Who would not become emotional seeing the gymnasts read their statements condemning their coach-abuser. Who would not cheer the women who have stepped up to run for political office. Who would not be ashamed for the tolerance of men who failed to promote women, who paid women less than men in the same job, who used their power to silence women. Who would not acknowledge that men have emotionally and sexually abused women in marriages and relationships as well as at work.

No more.

Women are speaking up and out. We must all do what we can. We all need to show our inner Rosie the Riveter. We need everyone to know that “We Can Do It!”

Today, we are again reminded of Abigail Adams’s March 31, 1776 letter to John Adams where she wrote these words of admonition:

…remember the ladies…all men would be tyrants if they could.

We appreciate the Rosie the Riveter icon for reminding us of our inner powers that we express.

Now, Here’s the Story about Naomi Parker Fraley

Naomi Parker was a sister-Oklahoman. She was born in Tulsa in 1921 to Esther Leis and Joseph Parker. Naomi, along with her parents and seven siblings moved around the country until finally calling Alameda home. In 1942, just months after Japan attacked Pearl Harbor, Naomi and her sister Ada began work at the nearby Naval Air Station.

One day, an Acme photo agency photographer took a picture of Naomi while she was working at a lathe. That photo was published in the Oakland Post-Enquirer.

Decades later, James Kimble, a professor of communication at Seton Hall University in New Jersey researched the “We Can Do It!” poster that eventually became a feminist symbol. He knew of the photograph that was thought to be Geraldine Doyle but could not find a copy of it that included the original caption. Thanks to the Internet, he eventually found an antique newspaper dealer and was able to have a specific date, a place, and text. The article, published March 24, 1942, said:

“Pretty Naomi Parker looks like she might catch her nose in the turret lathe she is operating.”

The article went on to say, that women wore “safety clothes instead of feminine frills…And the girls don’t mind - they’re doing their part. Glamour is secondary these days.”

When Kimble went in search of Naomi Parker, he assumed she had died. But much to his surprise, he found that she was alive and well and living (once again) in Alameda. Kimble, upon the advice of his wife (women are so smart), made an appointment to meet Naomi (then Naomi Parker Fraley) and brought her a bouquet of flowers. She was thrilled that someone acknowledged her story that she was the face behind J. Howard Miller’s poster.

And now we have another part of the Rosie the Riveter story.

May All the Rosie the Riveters and Their Spirit of Empowerment, Courage, and Strength Flourish Forever.

PS We so like the strength in Abigail Adams’s words that we have just created a feminist tee showing Abigail as a young woman along with her quote. If you are interested, here’s a link to our Stand With Woman etsy store where we are selling the Abigail Adams t-shirt and other feminist items.


Stand with Women

by Matilda Butler on December 1, 2017

Post #88. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

Over the past 10 years, Kendra and I have talked with women about their life experiences, we’ve coached women who wanted to write their memoirs, and we’ve developed products as an outgrowth of the collective memoir we wrote about women born during WW2 — women who are often referred to as the “First Woman To” Generation.

So many of the stories we hear are intertwined with stories of abuse and sexual harassment in all its forms–from family members, boyfriends, husbands, employers, co-workers, etc. These are individual stories until there becomes a movement, a public statement from so many women that their stories become a collective story. There will be progress and there will be setbacks to bring about change, to stop the abuse and harassment. But no matter what, we Stand with Women.

Kendra and I have a much longer history of involvement in women’s issues than the past 10 years–more than 80 years if you combine them. And while we anticipate helping women at many levels in the coming years, we’ve decided that one thing we can do right now is to create a series of products that will allow all of us to show we support strong, courageous, empowered women…much as we have done with our Rosie the Riveter line of products.

We will soon be announcing the opening our of STAND WITH WOMEN store on etsy. This is an outgrowth of our years of involvement in women’s issues. Although our store isn’t officially open, we are posting a few products as specials. We are currently designing new enamel pins, socks, and t-shirts.

If you have a favorite feminist quote, or your own statement that you would like us to consider for our line of t-shirts, please send us an email at: Matilda(at)RosiesDaughters(dot)com. Or, you can put your quote in the Comment box at the end of this post.

While we are complete our design work, we thought you might be interested in some specials based on our “We Can Do It!” Rosie the Riveter product line. I’ve listed them below. You will notice that each of these has a price lower than on our RosiesLegacyGear etsy store. We’ve done this to celebrate our soon-to-be-official Stand With Women store.

(1) A special on 4 “We Can Do It!” FEMINIST MUGS that is 60% OFF. These are fabulous to use or to give.


(2) A 25% OFF offer on our “We Can Do It!” socks. These are the ones we call Rosie’s Toesies. I don’t know how long we’ll continue this low price, so you might want to go check them out. They make great stocking stuffers and Secret Santa gifts.


(3) Our retro style Rosie the Riveter AUTHENTIC PIN lets you show the world you are a strong, independent, empowered woman. In celebration of the anticipated opening of our STAND WITH WOMEN Etsy store, we are offering this pin at a 50% DISCOUNT for a limited time. We continue to sell it at its regular price on our RosiesLegacyGear etsy store. So this is just a special for visiting our soon to be opened store.


We hope you’ll share our Stand With Women news with your friends and family and join us today in celebrating Rosie the Riveter and all the strong, courageous, empowered women everywhere.


Top 5 Halloween Costume Tips

by Matilda Butler on October 10, 2017

Post #87. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

Who will you be this Halloween?

October is here and that means Halloween will arrive soon. Thinking about your Halloween costume? We’ve got five Halloween costume tips for you:

Tip #1: Be sure your costume is comfortable. Some costumes look great when you are standing in front of the mirror, but what about when you are at work that day or going to a party in the evening, or walking with your children while they trick or treat?

Tip #2: Make sure you are safe in your costume. Some masks make it difficult to see and elaborate headdresses can hinder your ability to move around safely. Long costumes may get in the way when you climb steps or want to dance and long sleeves that hang down over your hands can be a problem when it is time to snack or eat a meal.

Tip #3: Let your costume help you make a statement. You want others to recognize your costume and know that it is a reflection of who you are and your values.

Tip #4: Consider how your costume might work with your group of friends or your children. Find something that can be appropriate for different ages.

Tip #5: Decide on a cost effective costume. How about a costume with elements you can incorporate into your wardrobe after Halloween is over? Avoid costumes made of cheap materials that just end up being thrown away or stashed forever in the back of your closet.

We’ve got a costume that meets all of these Halloween considerations. It’s our newly released ROSIE THE RIVETER HALLOWEEN COSTUME KIT.

[Click here to see our costume, available in our store on etsy.]

Meeting Tip #1: Rosie’s Costume Kit provides all the accessories for a definitely comfortable outfit. This is what Rosie and millions of working women wore to their jobs in factories during World War II.

Meeting Tip #2: Safety was critical during WW2 as well as today. Rosie the Riveter’s bandana was important to keep her hair away from machinery. She wore boots or workshoes. No high heels that may trip you up on a Halloween evening.

Meeting Tip #3: Halloween is a great time to make a statement about who you are and what matters to you. Rosie the Riveter is a symbol of strength, courage, and empowerment. That’s a fabulous message to share with friends, co-workers, family, and even strangers who see you in your “We Can Do It!” costume.

Meeting Tip #4: Group costume. Rosie and her colleagues all dressed similarly. You can do the same thing. You and a friend, or several friends, might all go as Rosie the Riveter. Or how about you and your daughter? We even have a great photo of a mother and son. It’s never too early to show respect for strong women.

Meeting Tip #5: Cost effectiveness. Some costumes have become quite expensive and are usually a one-time use garment. This year, consider a Rosie costume that has high quality elements that you can use over and over again.

Actually our Rosie Costume Kit (check it out here) is currently on sale and provides BIG savings. The individual items are a $70 value that we regularly sell for $59.97. As a HALLOWEEN SPECIAL, the Costume Kit is just $39.97 this month. However, we do sell the items individually and we’ve included those links below.

With our ROSIE THE RIVETER COSTUME KIT, all you need to add is a pair of blue jeans from your drawer and a blue workshirt from your closet. You’ll be a Rosie the Riveter just as she is shown in the “We Can Do It!” poster.

Here’s what our Rosie the Riveter Costume Kit includes:


• Full-size, 100% COTTON
• 27″ x 27″ (perfect for tying Rosie style, or for wearing around your neck anytime of the year)
• Same size as the bandanas MANDATED by Department of the Army in WWII for WOW (Women Ordnance Workers)
• Random polka dot pattern researched to be just like the one Rosie wore in the famous “We Can Do It” poster
• Fabric dyed just of us to be ULTRA SOFT…And a joy to wear all year long

If you want just the bandana without the entire kit, here you go.


• Made using 3-dimensional, molded and embossed metal
• Hand-colored using enamel cloisonné technology (each one is slightly different, part of the hand process)
• Designed with a photo-etched screen print of Rosie’s image covered with clear coating
• Sized with 1.25″ diameter (just like Rosie’s original)
• Attached with single post/butterfly clutch fastener
• Unique, historically accurate, retro Rosie collar pin designed using an actual Westinghouse Electric Service employment badge, just like the one Rosie would have worn to work each day
• No one else has anything like this. You’ll feel like a real Rosie wearing this employment badge
• And wear it on your work shirt for Halloween and on your dress, sweater, vest or jacket all year long

If you just want this historically accurate WWII pin, here you go.

BTW: We wear ours all the time on shirts, sweaters, jackets, vests. It’s a great conversation starter. Our local postal clerk has worn hers on her jacket everyday for the past two years.


• 80% combed cotton, 17% nylon and 3% spandex
• Women’s, Men’s, Toddlers/Youths sizes (you choose)
• Norman Rockwell’s famous Saturday Evening Post cover of May 29, 1943 shows Rosie the Riveter wearing red socks. That made socks a must-have accessory.
• We added a few polka dots, figuring these were her second pair and so much more fun to wear than plain red. These are a NEW item and no one else has anything like this.
• And these are perfect for wearing with your favorite slacks or skirt throughout the year

If you want to purchase just these socks, here you go.

Want to see a little video about these super cute Rosie’s Toesies? Check it out!


These are totally authentic accessories–all things you can expect Rosies to have in their pockets during World War II: metal rivets, World War II ration tokens and a 1943 steel penny

If you are going to be Rosie, you definitely want these great authentic accessories:

• 3″x4″ Red and white polka dot organza drawstring bag
• Small handful of real machinist rivets (we’ve made our own mix of various sizes and grab a handful for each order). Plus Authentic 1943 steel penny (probably used during WW2 by a Rosie or her family) and ration tokens (necessary for purchases and handled by a Rosie during the war).
• Perfect to keep in your pocket and pull out when someone mentions your costume. Show them the rivets Rosie used, a steel penny only made in 1943, and a ration token given in change)
• Two Rosie the Riveter Temporary Tattoos! Fun, fun, fun.
• After Halloween, you might want to frame and display the 1943 penny and ration tokens…real World War 2 memorability.
• Descriptive card giving you a bit of historic information

We sell these separately as well as include them in your Rosie Costume Kit. Click here to order.


• This is a fun little printed cookbook filled with recipes, history and pictures of WWII posters designed for the Homefront; we wrote and designed the cookbook.
• If you are giving a Halloween party, you’ll get ideas for your menu.
• If you are going to a Halloween party, you’ll find a dessert you can take with you to share.

[This item is not available separately. You can get a free ebook version by signing up in the column to the right.]


Wouldn’t a Rally of Rosie the Riveters Be Great to See?

by Matilda Butler on September 29, 2017

Post #86. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

A Roomful of Rosie’s … Including You!

The “We Can Do It!” poster, portraying a strong, empowered, courageous woman, continues to be popular and speaks to all women. The Rosie the Riveter Trust and the Yankee Air Museum hold annual events featuring this woman we now all call Rosie the Riveter. These two organizations have a friendly annual event competition, each striving to hold (or break, depending on your point of view) the Guinness World Record for the Most Rosie’s Gathered in One Place.

The photos are fun to see, but wouldn’t it be even better if you could participate. The Rosie the Riveter Trust has recently concluded their event in Richmond, California. And on Saturday October 14, the Yankee Air Museum — Willow Run Bomber Plant in Ypsilanti, Michigan, “will attempt to set a brand new World Record for the Most Rosie the Riveters. … The reason we are gathering at Willow Run to set a World Record is to support the Yankee Air Museum’s effort to save, preserve, and renovate Rosie’s historic World War II-era Willow Run Bomber Plant near Ypsilanti, Michigan.”

For more information about the upcoming event, click here.

Meanwhile, have you seen all the Rosies gathered at the Rosie the Riveter Trust? To the left is one of the many photos taken at that terrific event.

Can’t Get to One of These Events?
You can always have your own Rosie Rally. Kendra and I have even put together a “We Can Do It!” Party Pack. Click here for details.

You Can Be a Rosie the Riveter with This Rosie Costume Kit
Thinking of going to a Halloween party as Rosie the Riveter? We have our all-new, “We Can Do It!” Rosie the Riveter Costume Kit on a special sale for Halloween. Get yours today. Just click on the image to the left, or CLICK HERE.

Why Emphsize Rosie the Riveter?
Rosie Rallies are great and help to support worthwhile organizations who feature the importance of women during WW2. And, of course, the Guinness bragging rights are nice. Donning a Rosie the Riveter costume is fabulous and fun. Hosting your own “We Can Do It!” Party is a terrific idea.

…But this is about something bigger. This is about passing on the message of strength, courage, and empowerment to the next generation of women while thanking all the women who have come before us to open doors.


Big News: Our Favorite New Rosie the Riveter Socks!

by Matilda Butler on September 3, 2017

Post #85. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

Below is a fun video. Take a peek at one family who shows how much fun you can have when you are wearing Rosie’s Toesies– our all-new Rosie the Riveter Socks.

If you are familiar with the “We Can Do It” poster, then you know that we only see Rosie from the waist up. However in the Norman Rockwell poster, we see the full Rosie the Riveter, including her red socks. It is the Rockwell version that has influenced the Rosie action figure and even the specifications from the Guinness World Records organization.

Now that several organizations, such as the Rosie the Riveter Trust and the Yankee Air Museum, host annual events to break the previous Guinness World Record for the most Rosies gathered in a single place, Rosie socks have become quite important. And according to sock rigor, the socks just have to be mainly red. They don’t need to be plain red, which is sort of boring. We’re sure that Rosie wasn’t boring.

That let us imagine what fun Rosie would have had with some polkadot socks. So, we put on our design hats and came up with something quite special. Yes, red background with large white, randomly placed polkadots. We took the blue of her work shirt and put it into the toes and heels of the socks along with the upper band.

But wait, that was all right but we wanted to include our special logo — a silhouette of Rosie the Riveter from the “We Can Do It!” poster along with our custom message, “We Can Do It! Pass It On!” After moving our logo from one location to another, we settled on its placement on the back of the sock. Just perfect! It doesn’t get in the way of the red and white polkadots and yet it is there proclaiming the powerful message of strength, courage, and empowerment.

At first, we agreed to make these socks for women. Then we talked about all the women who have contacted us over the years saying that they wanted Rosie costumes for their daughters as well. So we decided to also make these socks — now called ROSIE’S TOESIES — in a child’s size.

And the final decision? As we showed our designs to test panels, we had men tell us that they wanted to wear these spectacular socks. After all, they had mothers and wives and girlfriends and they wanted to show support for them. Well that request puzzled us for a bit. The size was easy. It was the message that seemed a bit off. You know, the “We Can Do It!” part. Then we found the obvious solution. We hope you agree with our decision. Our socks for men say, “She Can Do It! Pass It On!”

Interested in a pair of Rosie’s Toesies? We have just added them to our RosiesLegacyGear shop on Etsy. Here’s the link.

Want to get them at a special price? Sign up in the box to the right and get a $3 off coupon you can use when you purchase a pair. With Halloween coming, this is a “must have” accessory. Of course, you’ll want to start wearing them immediately. They are that much fun!


Want to Create the “We Can Do It!” Look? Check this out.

by Matilda Butler on August 2, 2017

Post #84. Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

How to Get the Rosie the Riveter Look!

It’s easy. We can show you how we got the “We Can Do It!” look.

It all started back in 2007 when Kendra and I wrote what became the award-winning collective memoir Rosie’s Daughters: The “First Woman To” Generation Tells Its Story. At that time, we had no idea that we’d be helping thousands of women recreate the Rosie the Riveter look of a strong, courageous, empowered, creative, resourceful woman.

ITEM #1: Rosie’s Bandana

It all began with a red and white polka dot bandana, just like the one that Rosie wore in the “We Can Do It!” poster.

Well, actually, it began when Kendra and I were invited to give presentations about our collective memoir Rosie’s Daughters. We thought it would be fun to wear a polkadot bandana. How hard could it be to find one?

Without going into all the details, it was basically impossible. Why? In the poster, Rosie’s bandana had large polka dots and they were displayed in a random pattern. Everything we could find had small polka dots and were orderly organized in rows and columns. Ugh. Rosie just wasn’t going to be put in a rigid pattern! So we decided to have a few red bandanas silk screened with white polkadots in the random pattern shown in Rosie’s poster. We did and it was fun to have something fairly close to the look we all know from the We Can Do It! World War II poster.

Then, once we got into the nitty gritty of this Rosie the Riveter look, we found that typical bandanas are 22″ x 22″ while Rosie’s was 27″ x 27″ — a size mandated by the Department of the Army. It’s the bigger size that makes it possible to easily tie the bandana around the head like Rosie did. No one wanted the women in the factories to get their hair caught in machinery so bandanas were often compulsory. And the Women Ordnance Workers (WOW) had to be doubly careful since static electricity could cause explosions. Keeping hair under a headscarf was the obvious solution.

Back to the making of our Rosie’s Legacy Bandana. Our early silk screened bandanas were fun to have. When we gave presentations about our book, we often got requests to purchase a bandana just like ours. So we have more made up and they began to sell quite well. We kept looking for ways to make a better bandana. It took us a couple of years to get everything just right — the size of the polka dots, the randomness of the pattern, the correct dimensions of the bandana, …and… finally, fabric made just for us. You can’t imagine how relieved we were to no longer have to rely on silk-screening because there simply are no screens that allowed us to print edge to edge as we now have with our soft, 100% cotton bandanas. We keep the fabric thin so that the white polkadots are visible from both sides and so the bandana is easy to tie in the necessary knot. We tried all kinds of fabric over the years and are thrilled with what we now have.

Click here if you are interested in the Rosie bandana.

For a while, we thought this was the end of the “We Can Do It!” look.

ITEM #2: Rosie’s Employment Badge/Collar Pin

But the Rosie Bandana wasn’t the end. Women, happy with their polkadot bandana, started asking us if we knew where they could find the collar pin shown on Rosie in the J. Howard Miller poster.

Take a look at the “We Can Do It!” poster. Rosie proudly displays her employment badge. She couldn’t get into work each day without wearing it. J. Howard Miller, as you probably know, was the graphic artist who drew the “We Can Do It!” poster. He had been hired by the Westinghouse Company to create a series of motivational posters that would only be displayed in the various Westinghouse factories. Each was to be displayed for two weeks. It made perfect sense for him to use one of these Westinghouse employment badges in his poster.

Again, we started researching the badges. When World War II ended, most women were given pink slips and told to turn in their employment badges as their help was no longer needed. Jobs were to go to returning veterans. Fortunately for all of us, a few women kept their badges to honor their war work and we were able to find a few (alas, a very few) on the Internet. Initially, we were able to create a pin that was similar. We designed a pin just like the actual ones worn in the Westinghouse Electric Service factory. Then we used the drawing of Rosie from the poster as the face of the employee to display. And since the artwork was done in 1942 (and displayed in February of 1943), we used 1942 as the employee number.

We were excited to offer women a collar pin made using our artwork printed on clear acetate that allowed the brushed steel of the button to show through. We loved the effect and so did the many women who purchased this item.

BUT, we knew that the real badges were made of metal and were three dimensional…not flat. We kept looking for someone who could help us make a Rosie the Riveter Employment Badge / Collar Pin that would be historically accurate. We’ve finally had success and can offer the second important item in creating the “We Can Do It!” look.

Now, our Rosie Employment Badge Collar Pins are:

• Made using 3-dimensional, molded and embossed metal
• Hand-colored using enamel cloisonné technology (each
one is slightly different, part of the hand process)
• Designed with a photo-etched screen print of Rosie’s image
covered with clear coating
• Sized with 1.25″ diameter (just like Rosie’s original)
• Attached with single post/butterfly clutch fastener
• Delivered on a full-color, commemorative card

Click here if you are interested in the Rosie Collar Pin / Employment Badge.

Now you have the two critical elements to create the “We Can Do It!” look!

What about the times when Rosie worked?

I recently found a photo showing that oranges in 1942 were selling for a penny each. Probably a special sale, but it certainly peaked my interest. So I did a little research that I thought I’d share with you.

In 1942:

New homes cost between $3770 and $6950
Average wages ran between $1800 and $2400 per year
Gas cost between 15 cents and 19 cents per gallon
Rent for a house was about $35 per month
Coke cost 5 cents a (glass) bottle
A new car cost between $920 and $1100
Bread could usually be found for 9 cents a loaf
Milk, meanwhile ran between 12 cents and 60 cents a gallon
Postage was just 3 cents a letter
The stock market? It was around 119.

As more and more materials were needed for the war effort, everyone was asked to donate scrap metal and scrap fabrics. There were regular scrap days and schools were often the donation site. Reports show that many children brought up to 10 pounds of metal weekly.

Oh, By the Way…

During the month of August (2017), we have a special sale on our Rosie Combo that gives you a great price on the combination of a Rosie the Riveter bandana and our Rosie the Riveter Collar Pin / Employment Badge.

Click here, if you are interested.