A Rosie’s Daughter Reigns on Daytime TV

Post #27 – Rosie’s Daughters: The “First Woman To” Generation Tells Its Story by Matilda Butler and Kendra Bonnett

Whenever I read about a Rosie’s Daughter, a woman born between 1940 and 1945, I tuck the article into a file folder. I like the longevity of the careers and aspirations and contributions of these amazing women. Recently, I read an article in The Wall Street Journal about the void left by Oprah Winfrey’s departure from daytime television. It seems there are several who want to grab that audience — Dr. Phil, Regis and Kelly, Ellen Degeneres, Anderson Cooper and Katie Couric.

But who has actually increased in viewership? None of the names I just mentioned. Instead, it is Judge Judy who continues to gain viewers and who has the largest number of daytime viewers in the 25-54 age range. She has more than 2.75 million.

Judge Judy is an example of so many of Rosie’s Daughters, those women born during World War II, who continue to excel at what they do. I have now interviewed more women from this generation that Kendra and I call “The First Woman To” Generation to look at the decade of their 60s and their goals for their 70s. We’ll soon release a new version of Rosie’s Daughters: The “First Woman To” Generation that will continue the new chapter about these women’s lives.

NOTE: Some of you have sent us emails about our Rosie the Riveter Legacy Bandana. Yes, we still have some and are shipping Priority Mail so that you can have one for your Halloween costume. Show the world you’re an empowered woman. To order, just click here.